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Testimonials

Long-time writer – and more – for HP

Belinda has been working with HP (and with our forerunner companies) for many years. She interacts with many people within HP, at many levels, and every single one of us enjoys working with her.

She brings professional writing skills and high-level management capabilities and consistently provides on-time services and delivery that show real understanding of business needs. Her personal approach and self management, whether she's working alone or with one of her team, provide HP the ability to rest assured that the project will be delivered on time.

We depend on Belinda for a wide range of activities, including: marketing copy writing, product messaging, customer interview and case studies development, collateral development and proofreading, marketing scripts for videos and clips, and marcom project management. She does it all with skill and creativity.
Ornit Sade-Benkin
GSB Segment Marketing, HP
Positioning, messaging & writing for IMA

Belinda was recommended by several colleagues in the Telecom and hi-tech industries. We initially were looking for someone who could help us define our positioning and messaging, in view of a re-brand process we were just initiating. Belinda stepped in and was a valuable member of the team. She has an intuitive grasp of branding, in addition to a near-genius ability to get the message – and then communicate it in exactly the way we had in mind. She's tireless and ego-less, striving for perfection and willing to toss new ideas and possibilities around endlessly, till we were 100% satisfied.

The proof is in the pudding, as they say, and we began to appeal to Belinda to check out and revise all our texts. If you're looking for a partner that can help with both internet and print-related materials: Belinda's your 'man'.
Dalit Boutboul
Marketing Director, Israel Mobile & Communication Association
Communicating complex material simply, for Quintiq

Quintiq depends on Gerber Communications for a diverse range of writing services – brochures, case studies, articles, SEO, advertisements, PRs, etc. – and we always receive very high quality.

Our software and industry can be quite complicated, so the ability to understand the material and sometimes translate it into more simple communications is very important. Belinda is thorough about making sure all the message points are covered, that the style and format are right for the piece. We've worked together for some time and I always find Belinda and her team professional and pleasant to work with.
Martijn van Gils
Global Marketing Director, Quintiq
All-round writing partner for Visonic

Gerber Communications is our partner for all Visonic marketing writing. From advertisements and brochures, to website content, trade media articles, whitepapers and our annual report, every first draft comes back to us well written, on target and polished. Even with multiple reviewers within Visonic, the edits are always minor.

Belinda's creativity particularly comes to the fore when we need marketing concepts and naming. She speaks with customers and end users around the world and is always a credit to the company, representing us professionally and with sensitivity to the business and ‘political’ nuances.
Ronnie Nir
Corporate Marketing Director, Visonic
Proven creativity for Radware

I’ve worked with Belinda for many years – at Radware and also at Scitex. Belinda always provides professional quality work. She is creative and versatile in the type of writing projects she can do, provides fast turn around and always finds a way to make tight deadlines.
Sharon Trachtman
VP Global Marketing, Radware
Quality, professionalism & creativity for Nordic Aesthetics

If I try to pinpoint the top reasons for working with you, that would definitely be first and foremost the highly professional work and the quality of the results we get from your work, as has been proven numerous times throughout the years we’ve been working together. There have been quite a few times when professional writers in international magazines, PR firms etc, have pointed out how well written were the materials you issued for me.

In addition, I’d point out your pleasant work relations and atmosphere, your reliability, your ability to listen to your clients and learn what they need, as I’ve experienced in several companies and through the many different items you’ve produced for me, and also your wonderful creativity, for instance in naming processes.
Orily Pratt
VP Marketing, Nordic Aesthetics
Great results for Olista

We are back from 3GSM, which was a great success. The messaging on the booth worked extremely well. People came in and said: so how do you do this? The collateral also went like crazy, everyone took a brochure which is rare at these shows. Thanks for all the hard work and for working overtime to get everything completed.
Natascha Gutmans-Weisbrot
Marketing Manager, Olista
Compelling case studies for Radware

It's always a pleasure working with Belinda. I worked with her at my previous company and I was eager to bring her onboard at Radware too. We get fast and impressive turnaround of case studies and other marketing materials, and great understanding of all technical products and company messages. She shows real creative understanding of how to portray business cases to make them as compelling as possible.
Natascha Gutmans-Weisbrot
Radware
Fast turnaround with a smile, for NILIT

It's a sheer pleasure to work with Belinda. She's flexible, quickly establishes an excellent rapport and is highly dedicated to customer service. One senses a real "partnership" to arrive at ultimately great end-results. The creative writing skills and ideas we get from her are the best! She's a real professional and a perfectionist… to our benefit.
Amy Holzer
Marcom Manager, NILIT
A great show for Kaizen

We had an amazing trade show. The booth, the written materials, the movies and the website communicated real professionalism. You and the rest of the team did great work!
Yoram Gonen
CEO, Kaizen International Biotech Technologies (MomAssure)
Smooth and enjoyable work for Visonic

Working with you has always been a pleasure. First of all, you are a lovely person and I always like talking to you. Deadlines are a sacred issue in our business and you always amaze me every time that you promise to deliver and it's in my inbox at the exact date. You are a professional, and very talented – You bring a lot of experience and I know that I can trust what you say. You love what you do and it shows in your work.
Dalit Salman
Marcom Team Leader, Visonic
First-rate web writing for Enure

I wanted to personally convey my appreciation to you, for being both a first-rate professional and wonderful to work with. I think the text on our website is first-rate.
Dorron Levy
CTO, Enure
Creative campaign for RAD

The "Honey I Shrunk the Bridge" launch has been quite successful so far. In a short time, we've managed to create lots of customer interest and brand name recognition for the new product/technology and have also generated quality leads. I don't believe we would have been able to come up with a non-technical approach using in-house resources. Your creative slogan stood out among the clutter and also acted as a catalyst for the entire campaign
Ilan Seidner
Director of Marketing Communications, RAD Data Communications